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Extra Treats This Week 🐾

Plus, all the latest innovations, partnerships, findings & news!

Author

Roy Ben Tzvi
April 25, 2025

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Issue #181

April 25th, 2025

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Quick Hits:

If you missed this week’s newsletters👇

  • Game Set Match - ATP Tour & Purina PRO PLAN sign multi-year partnership.

  • Rise in Telehealth - New report predicts 20% of vet visits will be online by 2030.

  • Lucky 13 - K9 Resorts Luxury Pet Hotel has secured a major multi-unit agreement to bring 13 locations to Florida.

  • More than just a tractor - Tractor Supply has launched a pet and animal pharmacy service, dubbed Tractor Supply Rx.

  • Welcome to America - Swedish Pet Media Group makes its largest acquisition to date and expands to the USA.

  • Enhancing efficiency - PSIvet has partnered with VEA to launch a groundbreaking pilot program aimed at streamlining workflows and enhancing patient care through AI-driven automation.

  • A recycling flex - Backed by a $50 million investment, UFlex has announced plans to develop a new manufacturing facility in Mexico.

  • It’s growing - India’s pet care industry is projected to reach $1.17B by 2028.

  • Regulatory pressure - CVS Group has agreed to sell its crematorium business.

  • A new player has emerged - Sadot Group Inc., an emerging entity in the global food supply chain, has announced a new agreement through its subsidiary, Sadot Canada Inc., with Big Sky Milling Inc.

  • A licensing deal - Beanstalk to bring JULIUS-K9 into new pet care categories.

  • Mr. Magoo - Magoo’s Pet Outlet has signed a 6,900-square-foot retail lease at the Riverwood Crossing shopping center.

A $3B Market Hiding in Plain Sight
There’s a growing health trend among pet owners, and no one is capitalizing on it for pets.
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  • On-demand convenience

  • A booming diagnostics market projected to hit $3.4B

This new premium report explores a first-of-its-kind mobile concept that taps into rising obesity rates, aging pets, and human-grade health expectations.

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  • Worst present ever - Why do cats bring home dead animals as "gifts" for their humans?

  • Meet River - The golden retriever who recently earned the title of 2025 Pet Partners Pet of the Year.

  • Ending puppy mills - 500 US localities have passed humane pet store laws.

  • Ambitious genetic initiative - Darwin’s Ark, the nonprofit behind community-powered pet science, has partnered with Hill’s Pet Nutrition to advance one of the most ambitious feline genetics initiatives to date.

  • Dogs are amazing - New Hulu documentary examines how dogs can help children with autism.

  • $37 million -In 2024, Nestlé Purina PetCare donations exceeded $37 million, including $22.9 million in monetary grants and sponsorships.

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  • Gut health -Hill’s Pet Nutrition is introducing ActivBiome+ Multi-Benefit technology to their Hill's Science Diet adult and senior lifestage dry dog and cat portfolio.

  • Going nationwide - JustFoodForDogs is expanding its fresh-frozen offerings nationwide through a new partnership with PetSmart.

  • Oh Lord - Lord Jameson announced a new distributor partnership with Buddylicious.

  • “For anywhere” - Red Dog Blue Kat launches shelf-stable raw food.

Daily Superfood Support for Aging, Medium-to-Large Dogs

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