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Ohio Is The Future 📱
Plus, $20M investment in AI lab, Purrmi raises €600K, exciting new partnerships, Ring launches new tech, and more...

Issue #250
October 3rd, 2025

Running a busy practice means juggling patient care, client communication, and endless notes. That’s where VetRec comes in — the AI Assistant trusted by top practices like Modern Animal, BondVet, Ethos, and Cornell.
VetRec instantly generates SOAP notes, surgery reports, dental charts, and more — all fully customizable and seamlessly integrated with your practice management system. It’s built to save you time, keep your records accurate, and help you focus on what matters most — patient care.
"All I do is read over the recorded notes, revise as needed, attach to medical records, and then I’m done. It’s a game changer!"
— Whitney C. Terrell, DVM
The VetRec x Woof Partner Offer:
Start with a 14-day free trial here
Use code THEWOOF for 50% off your first month
Quick Hits:
📣 Advertise with The Woof ➡️ Bark at us
👻 If you want a done-for-you newsletter that speaks directly to your customers ➡️ Click Here
💼 Reach top talent in the industry ➡️ Submit Your Job Opening
💰 If you are a company in the pet space looking for investment ➡️ Click Here

Vetted update - Vetted Capital has decided not to move forward with its blind pool fund after failing to secure an anchor investor.
$20M AI lab - Lupa Pets, the UK-based startup, closed its series A round with a $20 million investment.
Ohio is the Future - With Senate Bill 60, Ohio now allows veterinarians to establish a VCPR virtually, making care more convenient.
Marc Jacobs x maxbone - maxbone has partnered with legendary fashion icon to reimagine pet accessories.
Making a splash in pet - Trident Seafoods has launched wellFURst, a new line of dog treats made from wild-caught Alaska pollock and Pacific salmon
Purrrrr - Purrmi raises €600K to expand AI-powered pet nutrition.
New partnership alert - Sylvester.ai has partnered with CoVet, marking its first veterinary API integration.
Upgrading pet care facilities - Minerals Technologies, through its pet-care arm SIVO, is investing in upgrades to three manufacturing plants.
Outpacing the competition - Trupanion is accelerating growth; it outperformed its industry in the first six months of 2025.
Big box expansion - Fera Pets expands into Walmart & PetSmart.
ROHA acquires Tebracc - Deal strengthens raw-material security and expands Brazil-based production for pet-food applications.
Deal finalized - A profitable exit for Eurazeo; a bigger direct-to-consumer footprint for IPN.
60 by 2026 - Zigly is expanding its footprint across India.
Well, that’s a cool collab - Isuzu has partnered up with Ruffwear to launch some adventure accessories.
Shutting down - General Mills is closing three plants, two in pet food.

Rainbow bridge - Lewis Hamilton’s dog, Roscoe, has passed away.
Pet finding tech - Amazon owner Ring launched a new lost-pet feature called Search Party.
More from the kitchen - The Honest Kitchen launched Wholemade™, a refreshed identity for its dehydrated dog-food line.
Safety first - Tavo Pets launched a global pet-safety campaign.
Committed to shelters - Subaru commits $3.1 million to help shelter animals this October.
A stray problem - How this rural town in Colorado is attempting to fix its stray dog issue.
Warrant for Hollywood actor - Tyrese Gibson has a warrant out for his arrest after his dogs killed another dog.
Pet obesity growing - As more pets tip the scales, brands and clinics see growing appetite for targeted nutrition and management tools.
Dont forget to sign up for the upcoming live Q&A - only 20 spots left!!!

Head of Product at Vetted Pet Health
General Manager of PupGum at Spot & Tango
Sr. Sales Operations Manager at Petvisor
Partner Veterinarian at CatsOnly Veterinary Services
Marketing Strategy & Analytics Lead at Native Pet
Virtual Care Veterinary Technician at Dutch
Vice President of Marketing at Independence Pet Holdings
Head of Content Marketing at Tuft & Paw
Vice President of Marketing at Open Farm
E Commerce Account Manager at King Lou Pets
Algorithms Change. Your Email List Doesn’t. Start your newsletter👇

Barktoberfest 2025 in Salem, New Hampshire
'“Blessing of the pets” across Northern Florida
Howl-O-Ween in the Park in Davenport, Iowa
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