Should Chewy buy Petco?

Plus, Pet Butler acquires local pet waste business, The new Fi Mini, Hike Doggie awards new franchise territories, 2 startups in Asia receive funding, and much more...

Issue #235

August 29th, 2025

Meet Your 24/7 AI Receptionist for Pet Services

Running a dog daycare, grooming salon, vet clinic, or pet boarding business? You know the drill - calls at all hours, inboxes full, and staff stretched thin.

LeadTruffle is your A.I. receptionist built for pet services. It handles inquiries from your website, texts back missed calls, and even answers the phone using smart A.I. voice - all 24/7. It filters spam, responds to real leads fast, and manages routine questions so your team can focus on pets and their parents.

"Before LeadTruffle, we were missing out on too many new clients. Within the first two weeks, we captured more qualified leads than ever. Now every inquiry comes pre-qualified, and my team spends their time booking appointments instead of chasing calls. It’s honestly made everyone’s job easier, and we’re finally capturing the leads we were missing before."

- Joseph Schifano, Woof News Reader & Owner, The Academy of Pet CareersSpecial

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•Start with a 14-day free trial – no credit card required.

•Get your first full month free when you upgrade.

Quick Hits:

📣 Advertise with The Woof ➡️ Bark at us 

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If you missed this week’s newsletters👇

  • Meet the Fi Mini - Fi just launched a clip-on GPS tracker that it says is the perfect size for your feline friend or small dog that weighs just 16 grams!

  • Nationwide recall - A popular raw food company has recalled a few of its lots.

  • Disrupting a category - Woof launches HonestChew: a plant-powered, ultra-durable chew that's safer than bones, tougher than nylon, and more natural than traditional synthetic chews.

  • Tragic & criminal - 21 dogs found dead in upstate NY boarding facility

  • This one is for the dogs - Bark launches Bark in the Belly - a new premium dog food brand where 100% of profits go to helping dogs. Zero profit. They also hired their first chairdog.

  • ORIJEN launches pet-friendly trails app - Partnering with National Park Foundation on 100+ pet-friendly trails nationwide.

  • No more selling - West Hollywood becomes the first US city to ban the sale of live animals.

  • Eggcellent - Vital Farms releases limited-edition dog treats.

  • Chasing the ball - Purina becomes U.S. Soccer’s first-ever Official Pet Care Partner.

🚨 Check Out Our Latest Podcast Episode🚨 

  • Vice President of Finance at Tuft + Paw

  • Director of Strategic Operations at Wagmo

  • Marketing Manager, Paid Social at Dutch

  • Account Director, Animal Health at FWD People

  • Paid Media & Performance Marketing Manager at Sploot

Our 9th Summer Marketing Masterclass is set to go live on Monday. If you haven’t yet, make sure you click the button below to get full access

How 15 Small Brands Achieved Remarkable Marketing Results

Stop believing you need a big budget to make an impact. Our latest collection highlights 15 small brands that transformed limited resources into significant market disruption through innovative thinking.

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