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Plus, Pet Butler acquires local pet waste business, The new Fi Mini, Hike Doggie awards new franchise territories, 2 startups in Asia receive funding, and much more...

Issue #235
August 29th, 2025
Meet Your 24/7 AI Receptionist for Pet Services

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- Joseph Schifano, Woof News Reader & Owner, The Academy of Pet CareersSpecial
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Quick Hits:
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Apply today - Applications are now open for the 2025 AniVC Fellowship Program!
Expanding the pooprint - Pet Butler has successfully completed the acquisition of Bark 'N' Bin, a local pet waste removal business.
The mountains are calling - Hike Doggie has awarded three new franchise territories expanding its reach beyond Colorado.
Fresh sees investment - BOM BOM, the Singapore-based fresh, cat, and dog food company, has concluded its Series Pre-A round of SGD$3.5 million, led by Blueprint Ventures.
India’s pet care boom - Mumbai-based pet care startup BhaoBhao has raised $200,000 in its first round of funding.
General Mills threatens Freshpet's growth - General Mills enters fresh pet food, unsettling Freshpet investor confidence.
Petco investors face fraud deadline - Lawsuit alleges misleading growth claims behind major stock price drop.

Meet the Fi Mini - Fi just launched a clip-on GPS tracker that it says is the perfect size for your feline friend or small dog that weighs just 16 grams!
Nationwide recall - A popular raw food company has recalled a few of its lots.
Disrupting a category - Woof launches HonestChew: a plant-powered, ultra-durable chew that's safer than bones, tougher than nylon, and more natural than traditional synthetic chews.
Tragic & criminal - 21 dogs found dead in upstate NY boarding facility
This one is for the dogs - Bark launches Bark in the Belly - a new premium dog food brand where 100% of profits go to helping dogs. Zero profit. They also hired their first chairdog.
ORIJEN launches pet-friendly trails app - Partnering with National Park Foundation on 100+ pet-friendly trails nationwide.
No more selling - West Hollywood becomes the first US city to ban the sale of live animals.
Eggcellent - Vital Farms releases limited-edition dog treats.
Chasing the ball - Purina becomes U.S. Soccer’s first-ever Official Pet Care Partner.
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Vice President of Finance at Tuft + Paw
Director of Strategic Operations at Wagmo
Marketing Manager, Paid Social at Dutch
Account Director, Animal Health at FWD People
Paid Media & Performance Marketing Manager at Sploot
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