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- Starting The Year Off 🔥 🔥
Issue #140
January 10th, 2025
Want to take your marketing to the next level? Look no further than minisocial!
25 videos for $1,700 with your The Woof discount! Thats Terrierific!
Minisocial is a user-generated content platform that pairs brands with micro-influencers to create fully licensed UGC. Leading pet brands like NomNom, Frosty Paws, Wild One, and Pawfit, all turn to minisocial to produce UGC that they then leverage across their marketing channels. 🐶 Looking for a campaign that's fully licensed and funnier than your favorite sitcom? Well, minisocial has you covered! 🚀
Their secret sauce? A two-pronged approach like no other! blending micro-influencer activations with UGC creation, all baked into one epic project. 🎉
The Numbers:
Retargeting ads with UGC performed 161% better than content without
Organic social content made with minisocial’s UGC assets performed 92% better than content without.
TikTok ads utilizing minisocial videos performed in the top 1% across multiple brand categories
With no long-term commitments and a pay-per-project model, taking your marketing to the next level with minisocial is a no-brainer!
💼 Job Board: Looking for talent ➡️ Submit A Job
Quick Hits:
If you missed this week’s newsletter, click HERE 👈
Fresh acquisition - Paw Prosper has acquired Sleepypod, doubling down on their mission to keep pets healthy.
Boosting US exports - The Pet Food Institute received $1.65M from the USDA targeting emerging markets.
Wanna live forever - The Dog Aging Project received a $7M grant from The National Institutes of Health.
AI meets antibody - Absci has partnered with Invetx to create an innovative Half-Life Extension (HLE) platform for animal health applications.
Cha-Ching - K9 Resorts concludes 2024 with double-digit franchise agreements.
Done & Done - JBT finalizes its takeover.
Disruption wanted - 3 pet care areas begging to be disrupted!
Its Friday!
PAWS Right There!!! Don’t Forget To Subscribe 👇👇
This lady is a hero - Dr. Annie Harvilicz saved 41 dogs from the LA wildfires.
Your stress is infectious - Your stress levels are affecting your dog.
Forget cat cafes - The future is bobcat cafes.
CES Debut - Petcube showed off their new rechargeable smart water fountain at CES 2025.
More CES - Your new $300 emotional AI pet companion.
Final CES feature - Pawport unveiled their new and updated smart pet door.
Rural premium - Tractor Supply launches 4health Shreds.
Hello air dry - The Pets Table, HelloFresh’s premium, direct-to-consumer pet food brand, recently announced the launch of two new air-dried recipes for dogs.
Stop eating this - Blue Ridge Beef is recalling 1,350 pounds of its two-pound log Kitten Mix due to possible contamination with salmonella.
It’s official - Pet Honesty named the official multivitamin supplement of the AKC.
💼 Job Board: Submit A Job Here 👈
You reached the end, you deserve a treat 🍖
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