The Next Billion $$ Company

Issue #229

August 15th, 2025

Quick Hits:

💰 Loyal made Forbes’ future billion-dollar startups of 2025 list

💊 Ozempic for pets - actual science or marketing gimmick?

🍺 A beer company that gives pawternity leave

✈️ What’s it like (and how much it costs) to fly with two dogs from NY to London

🥩 How Viva Raw built its raw food business to $10 million

🐶 Why the origin of the word 'dog' remains a mystery

🌍 This pup went from a life of misery to a life of luxury

🇺🇸 3 most popular dog breeds by city

• Growing the portfolio - Pet Resort Hospitality Group acquires Bayside Pet Resorts.

• So fresh - Jinx launches new line of refrigerated dog food exclusively at Walmart.

• Petlux joins Pet Service Holding - Majority stake deal adds €2.5M revenue, integration completes Q3 2025.

• KettleBone Swings - The pet fitness market is poised for real growth.

• Dogtopia x PitPat - Dogtopia is launching DASH, an innovative dog activity monitor designed to enhance the health and wellness of dogs. The tool is the first in the dog daycare space.

• Hoomanely debuts AI pet-health platform - Hoomanely launched in the U.S. to help pet parents shift from reactive care to truly preventive care.

• Win $25,000 - Purina opens applications for 10th Annual Pet Care Innovation Prize

• Eurazeo, Inspired Pet Nutrition in talks - Eurazeo enters exclusive discussions with Inspired Pet Nutrition over Ultra Premium Direct, strengthening European pet market position.

• Glacial Freeze Dry buys Foodynamics - Partnership aims to boost innovation in freeze-dried nutrition options.

If you missed this week’s newsletters👇

Marketing Series, Part 6: Wired for Growth

Your pet's cancer diagnosis just got a lot less scary

• Closer than you think - Cats develop dementia similarly to humans

• “Dog Food Company” of the year - this company just won this prestigious award at the 2025 Pet Innovation Awards

• China is seeing change - With over 120 million pets nationwide and around 3 million dying annually, China’s pet funeral sector is expanding rapidly

• Canine sightseeing in Helsinki - The world's first sightseeing tour created especially for dogs.

• PetScreening hits Inc. 5000, again - Ranks no. 879 after 483% revenue growth from 2021 to 2024.

• AI for the win - AI chatbot wins pet care innovation award

• Travel better - Tavo Pets aims to educate pet parents on traveling with their pets.

• Startup founder wins global AI hackathon - CEO of Pawsible Ventures beats out 100,000 participants in AI hackathon.

🚨 Check Out Our Latest Podcast Episode🚨 

• Chief Marketing Officer at Whisker

• Senior Manager, Merchandise at PetCo

• Vice President of Finance at Tuft + Paw

• Director of Strategic Operations at Wagmo

• Director / Head of Customer Success at Wagmo

• Marketing Manager, Paid Social at Dutch

Our 7th Summer Marketing Masterclass is set to go live on Monday. If you haven’t yet, make sure you click the button below to get full access

• Woofstock Festival for Dogs and People in Punxsutawney, Pennsylvania

• Snazzy Paws pet parlor hosts charity event in Port Neches, Texas

• All Paws on Deck (speed-dating with pups) in Chicago, Illinois

• "Walk, Run, Wag" in Shorewood, Wisconsin

Myth: Pet insurance isn’t worth the money

Did you know that one pet health emergency can cost up to $10,000? That could put a huge strain on your savings or even force you to max out your credit cards. Protect your budget and your pet by thinking ahead and choosing a plan that works for both of you.

Protect your pet

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