A Blockbuster Drug

Issue #241

September 12th, 2025

Quick Hits:

🎉 Bar Mitzvah + Pug = Pugmitzvah

🏄 Dogs hit the waves with their pet parents in Del Mar, California

🐶 A gut-first solution to weight management for your dog

🐱 A newly expanded book documenting the lives of hardworking kitties around New York City.

😭 Woman still “feeds” her dog, who passed away months ago

😂 Your dog needs this leash

• $100 million in 8 months - Elanco’s new pet-health drug Credelio Quattro has rapidly become a blockbuster.

• $22.5M secured - Hello Patient primarily serves medical, but it also counts veterinary practices among its customers, and it recently raised $22.5 million.

• £13m finance deal - The Pet Vet, an independent U.K. veterinary group operating 12 sites in England, has secured a £13 million financing agreement from HSBC.

• Go east! - Eastern Europe is attracting substantial investment in pet-food production, despite economic challenges.

• A new partnership - Annamaet Petfoods has entered into a partnership with Pet Solutions Group.

• 92% approved - GekkoVet and Royal Canin are going global after a pilot where 92% of vets said the AI tools boosted efficiency and revenue.

• Open for business - Pet Valu opens Calgary Distribution Centre.

• A unique rewards program - Paw Prosper has launched Paw Prosper Rewards, a rewards program just for animal wellness professionals.

• Pet chain closes underperforming locations - Petco is slashing locations to double down on online, vet services, and profitability.

• New shares - Aristeia Capital L.L.C. has made a new investment of approximately $610,000 in Central Garden & Pet Company.

If you missed this week’s newsletters👇

From Pretzel to Shark Tank: The SwiftPaws Story

The Hardest Growth Moat in Pet CPG

• Chewy debuts “Get Real” - Chewy’s house brand of gently cooked, frozen meals and toppers for dogs goes live.

• Made the list - Mars named one of the world’s best companies.

• A $10 million gift - Was awarded to Colorado State University’s College of Veterinary Medicine & Biomedical Sciences by The Don Lockton Family Foundation.

• Nutritional guidelines published - FEDIAF has published the 2025 edition of its Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs.

• Guinness world record-breaking cat dies - Maru, a record-breaking cat who won over the internet by squishing himself into tiny spaces, has sadly died.

• Bond Vet secures top workplace award - Recognition and a bold new step into employee pet wellness.

• Nulo joins Team Canada as nutrition partner - Olympic pets get premium support for the next four years.

• Criminal neglect - A Hawaiian police dog died in a hot car when its handler abandoned her animal partner

🚨 Check Out Our Latest Podcast Episode🚨 

• Vice President of Finance at Tuft + Paw

• General Manager of PupGum at Spot & Tango

• Director of Strategic Operations at Wagmo

• Marketing Manager, Paid Social at Dutch

• Account Director, Animal Health at FWD People

• Paid Media & Performance Marketing Manager at Sploot

• Sr. Sales Operations Manager at Petvisor

• Partner Veterinarian at CatsOnly Veterinary Services

• Vice President of Operations at Vets Pets

• Director of Co-Manufacturing and Private Label Accounts at BrightPet

• Marketing Strategy & Analytics Lead at Native Pet

• Virtual Care Veterinary Technician at Dutch

Algorithms Change. Your Email List Doesn’t. Start your newsletter👇

• 16th Annual Sit Stay Lunch in Scottsdale, Arizona

• Soggy Doggy swim event in Johnson City, Tennessee

• Weenies & Mimosas in Denver, Colorado

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