Cutting 16,000 Jobs!

Plus, new AirVet partnership, New York voted worst, pet supplement category is on fire, Diane Keaton's will, and much more...

Issue #256

October 17th, 2025

'Tis the season to stand out! Smart brands activate multiple touchpoints. minisocial's Holiday 3-Peat delivers:

- Consistent creator partnerships across three key windows (3x posts from each creator during windows that are important to you)

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Same trusted creators, 3x the content, full usage rights for ads and social. Book before October 15th to get 20% off - minisocial's biggest discount ever.

Trusted by pet brands you know: Woof, Embark, Nom Nom, Petfolk, Made by Nacho and many more. 

Learn more or book a call with their team to chat holiday! 

Quick Hits:

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  • Expanding accessibility - AirVet has partnered with Healthy Paws.

  • Major cuts - Nestlé is cutting 16,000 jobs globally

  • Hello PetSmart - HelloFresh’s premium direct-to-consumer pet food brand is debuting at select PetSmart locations.

  • Second tranche buyback - Pets at Home starts the second £25 m share buyback after the first tranche was completed last month.

  • From diapers to cat food - Yiyi Co., Ltd. plans to acquire a Chinese cat food manufacturer.

  • Purrfect board member - Jackson Galaxy ( The Cat Daddy) joins the Advisory board of AniVC.

  • Just a little easier - Verisk debuts a standardized pet insurance program with ready-made forms, rating rules, and loss costs.

  • 4% rise - CVS, Pets at Home rally as CMA’s vet-market proposals prove “very tame.”

  • A new kind of protein - Leaft Foods introduces leaf-based protein

If you missed this week’s newsletters👇

  • New York is the worst - A new 2025 study has revealed the best and worst places to own a dog across all 50 U.S. states, New York was ranked the worst.

  • $5M will - Diane Keaton left her beloved dog, Reggie $5 million in her will

  • Ever heard of a Skye Terrier? - This adorable and rare dog breed could be extinct by 2050.

  • Sad news - Dancing With The Stars star shared that his dog is battling cancer.

  • Salmonella recall - Raw Bistro Pet Fare has voluntarily recalled two product sizes of its frozen beef dog food

  • This is our island now - This small Mediterranean island has almost as many cats as it does people, and that’s a problem.

  • Pricing reform - UK Watchdog proposes prescription price caps, new comprehensive price comparisons, and more in the veterinary space.

  • Cat declawing banned - It is now illegal for veterinarians to declaw cats in California.

  • Do dogs prefer scented bowls? - Based on these results from a new study, it seems like they do.

  • What the data says - In terms of pet acquisitions, the gap has narrowed between dogs and cats.

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