- The Woof
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- Cutting 16,000 Jobs!
Cutting 16,000 Jobs!
Plus, new AirVet partnership, New York voted worst, pet supplement category is on fire, Diane Keaton's will, and much more...

Issue #256
October 17th, 2025

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Expanding accessibility - AirVet has partnered with Healthy Paws.
Major cuts - Nestlé is cutting 16,000 jobs globally
Hello PetSmart - HelloFresh’s premium direct-to-consumer pet food brand is debuting at select PetSmart locations.
Second tranche buyback - Pets at Home starts the second £25 m share buyback after the first tranche was completed last month.
From diapers to cat food - Yiyi Co., Ltd. plans to acquire a Chinese cat food manufacturer.
Purrfect board member - Jackson Galaxy ( The Cat Daddy) joins the Advisory board of AniVC.
Just a little easier - Verisk debuts a standardized pet insurance program with ready-made forms, rating rules, and loss costs.
4% rise - CVS, Pets at Home rally as CMA’s vet-market proposals prove “very tame.”
A new kind of protein - Leaft Foods introduces leaf-based protein

New York is the worst - A new 2025 study has revealed the best and worst places to own a dog across all 50 U.S. states, New York was ranked the worst.
$5M will - Diane Keaton left her beloved dog, Reggie $5 million in her will
Ever heard of a Skye Terrier? - This adorable and rare dog breed could be extinct by 2050.
Sad news - Dancing With The Stars star shared that his dog is battling cancer.
Salmonella recall - Raw Bistro Pet Fare has voluntarily recalled two product sizes of its frozen beef dog food
This is our island now - This small Mediterranean island has almost as many cats as it does people, and that’s a problem.
Pricing reform - UK Watchdog proposes prescription price caps, new comprehensive price comparisons, and more in the veterinary space.
Cat declawing banned - It is now illegal for veterinarians to declaw cats in California.
Do dogs prefer scented bowls? - Based on these results from a new study, it seems like they do.
What the data says - In terms of pet acquisitions, the gap has narrowed between dogs and cats.
🚨 Check Out Our Latest Podcast Episode🚨

General Manager of PupGum at Spot & Tango
Sr. Sales Operations Manager at Petvisor
Partner Veterinarian at CatsOnly Veterinary Services
Head of Content Marketing at Tuft & Paw
Vice President of Marketing at Open Farm
E Commerce Account Manager at King Lou Pets
Director of Brand at Instict
Manager of Talent Acquisition at VetEvolve
Lifecycle Marketing Manager B2B2C at Roo
Partnerships Manager at CoVet
Designer, Marketing Creative at Bark
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