Supertails Sniffs Out Funding

Issue #273

November 28th, 2025

Quick Hits:

🖼️ Meet the NYC creator behind custom masterpieces that pet parents happily pay hundreds for

🙏 What dogs teach us about gratitude

🎻 Does music make animals calmer?

😮 Your dog’s appearance may have ancient roots you never imagined

🐱 The Incredible and unlikely story of how cats came to be our pets

🥇 Soliel the Belgian Sheepdog, takes Best in Show at the 2025 National Dog Show.

• Supertails seeks $20M - Indian startup negotiates new capital to accelerate growth and expand services.

• Pet spending keeps rising - A century of proof that Americans treat pets like family, always.

• Central Pet trims Q4 loss - Earnings show improved margins as pet segment outperforms garden division.

• Lady N expands in the US - Taiwanese brand grows distribution with sustainable, design-focused cat litter offering.

• Pet hydrolysates market growth forecast - Global demand grows as hydrolyzed proteins gain traction in diets.

• Mobile dog spa rolls into town - New mobile service offers organic, luxury grooming for urban dogs.

• New pet food facility opens in Colorado - TFP Nutrition is building a new pet food facility in Platteville, Colorado, set to open in January 2026.

• Pets at Home tries retail comeback - Company cuts costs while hoping to boost slipping store sales again soon.

• Petco posts profit despite slump - Profit rises even as sales drop, driven by tighter operations and cost controls.

• Pet Valu joins Uber Eats - Pet Valu brings pet essentials to Canadians via Uber Eats delivery.

If you missed this week’s newsletters👇

From Zesty Paws to Other Half: AJ Patel’s Second Act in Pet Wellness

Another 5 Emerging Pet Trends That Will Shape 2026

• EU strikes protection deal - New rules aim to protect cats and dogs and stop shady sellers.

• Off the island - New Zealand has announced plans to eradicate feral cats by 2050.

• Veterinarian jailed - Legal battle unfolds after veterinarian refuses to return a dog to a homeless man.

• All aboard down under - Virgin Australia lets small pets ride in cabin on domestic flights.

• Vice President of Marketing at Open Farm

• Lifecycle Marketing Manager B2B2C at Roo

• Senior Software Engineer at HappyDoc

• Associate Director, Product Design at Embark

• Head of Marketing at Snout

• Chief Medical Officer at Dutch

• Account Executive (AE) - Veterinary at Hello Patient

• Director, Agentic Performance Marketing at Chewy

• Head of Growth Marketing at Honor Pet

Algorithms Change. Your Email List Doesn’t. Start your newsletter👇

• Pet x Santa photo events in New Jersey

• 99-cent adoption event in Cincinnati, Ohio 

• 7th Annual Barky Pines Puppy Love 5K Run/Walk in Palm Beach, Florida

Most Popular Articles

1. Pioneering the Pet Industry: Timeless Lessons from the Founder of PetSmart

2. Take The Leap (Venture)

3. From Runways to Raw Food

4. Inside the Growing $3.2B Pet Cloning Business

5. The #1 Fastest-Growing Pet Brand Doesn’t Look Like One