The Woof
Posts
What Actually Happened This Week

What Actually Happened This Week

Plus, New Asian airline for pets, TelaVets names new CEO, a few acquisitions, some meaningful partnerships, and more...

Roy Ben Tzvi
December 19, 2025

Issue #282

December 19th, 2025

Your Brand + Pet Parents, at the Perfect Moment

Vetted is where 15,000+ engaged pet parents show up every day to learn, track, and take action. On average, they open the app 4 times a day and spend 54+ minutes in total completing care tasks, learning moments, and wellness check-ins. Together, they’ve completed 300,000+ learning tasks from daily walks to training and at-home health routines, turning everyday care into Care Coins, perks, and real progress.

This is your chance to place your brand inside those feel-good moments: walking, grooming, learning, rewarding, and celebrating.

Through Vetted, brands gain visibility through sponsored tasks and badges, special offers, push moments, curated articles, and other high-intent placements.

Tap into a new, deeply engaged channel built around real pet care behaviors.

Book a call today to become a Vetted partner

Quick Hits:

⚙️ TelaVets names new CEO

🌎 Rover CEO goes on Bloomberg to discuss global trends in the pet care industry

🏰 Top Companies With Pet-Friendly Offices

🇦🇺 Aussies are spending more than 1 billion dollars on their pets this Xmas

🍎 If NYC neighborhoods were dogs

🧫 I want my dog back: The rise of pet cloning

❤️ This is the best way to save Cash

🪪 This woman is suing the IRS to claim her dog as a dependent

🐱 PetLibro promotes smart litter box with provocative campaign

🎯 These are Paris Hilton’s favorite pet picks

Your 2025 Pet-Industry Advantage

Save 30% on our annual membership today before prices go up next year. Enter the new year with premium insights, founder interviews, reports, webinars, everything in our archive, and more to come in 2026.

FCPT acquires Four Mission Pet Health sites - REIT expands veterinary footprint with long-term leased clinics.
Partnership alert - Tractive announces two new major partnerships launched in the UK with Napo Pet Insurance & Bella + Duke.
Pet equities face uneven growth - Gabelli Pet Parents Fund shows pet equities’ mixed performance trends.
Embrace hits $1B claims - Milestone signals pet insurance maturity and service expectations.
Darling + Tessenderlo ink collagen merger - New joint venture aims to lead collagen supply for food and pet nutrition.
Asia’s first pet-only air charter takes off - SingaPaw Air launches luxury pet travel amid growing pet economy.
Central Garden acquires Champion USA - Adds JustFLY fly-control tech to expand pest-control offerings for pet owners.
Top Dog Holdings buys Doggie Styles - Joins Dogfather Grooming to leverage Top Dog’s national grooming roll-up momentum.
MetLife integrates insurance - MetLife Pet Insurance partnered with Petstablished to embed customizable insurance quotes into shelter adoption and registration workflows
Monroe Capital backs Antelope Pet - Provides senior credit facility to fund Antelope’s buy-and-build and growth plans.

Rethinking the Last Chapter 💔

How Pet Brands Are Actually Being Discovered

Petco data breach exposes sensitive records - Misconfigured systems leaked customer IDs, SSNs, and financial data.
AVMA pushes against tail docking - Veterinary welfare policy discourages elective docking, urging breed-standard changes.
Pet parents open to alternative diets - New studies show growing interest in non-traditional nutrition options.
Hollywood launches national pet awards - Pets are getting their own award show
$3.8M USDA grant targets vet shortages - NIFA funding aims to boost food-animal veterinary workforce.
Ollie recalls food over metal contamination - FDA report shows product pulled without a broad public press release.
Pet-friendly housing drives tenant retention - 60% say pet policies affect renewals; many avoid restricted listings.