The Woof
The Pet Industry Newsletter! Sign up and get all the latest in your inbox every Tuesday & Friday
Connect
How Amy Zalneraitis turned personal tragedy into a massive brand
This founder bootstrapped for 8 years, then raised $35M to scale the world's leading GPS tracker for pets.
All-white packaging. Zero mascots. $11.7M in sales. Meet Maev.
This week: We go behind the scenes with 3 top pet-focused agencies shaping the industry’s biggest brand wins.
Join Our First Webinar - Unlock Business Growth
Plus: Bark’s introduces new co-owner, big acquisitions, fresh funding, key expansions & 3 major partnerships. But wait, there's more...
60% of customers stay loyal because of community. Tap in.
This week: 4 top pet food marketers share what works.
Plus, Juniper gets acquired, new Zillow report, pet startups pushing the envelope, and much more...
Most brands chase Gen Z & Millennials, but these hidden groups hold real buying power.
How BarkDine helps pet brands scale with traceability, flexibility, and a legacy of innovation.
Plus, China issues pet degrees, New Job Alerts, PRHG makes 2 acquisitions, insurance company sued, and more...
Pet parents are sharing valuable signals through reviews, receipts, and replies
How Bark Buildings turned COVID setbacks into a scalable platform
Plus, Tractive sells their insurance business, Sparkle inks 20 unit expansion deal, dog food prices may rise, and way more...
