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How Amy Zalneraitis turned personal tragedy into a massive brand
This founder bootstrapped for 8 years, then raised $35M to scale the world's leading GPS tracker for pets.
All-white packaging. Zero mascots. $11.7M in sales. Meet Maev.
How a family-owned candy company pivoted to control the pet care value chain.
Plus, New Leap cohort, PRHG goes on acquisition spree, Mars names new president, veterinary salaries, new IDEXX CEO, and more...
Pets kept choosing the product before it even existed. So they finally listened and built it.
How discipline, incentives, and standards scale in a brutal category
Plus, Woof Gang hits $150M in sales, JLL sells 18 vet clinics, Sibiliter raises bridge funding for AI pet health, relief vet burnout jumps 25%, eavesdropping dogs and more...
How memberships and passes are fixing the feast-or-famine cycle.
How restraint, focus, and patience compound
Plus, acquisitions, new dog breeds, a first of its kind safety evaluation, and more...
The problem isn’t open rates — it’s inbox placement. Here’s how operators are rebuilding funnels around SMS + email to recover revenue
Who raised, how much, and the sectors investors are betting on.
Inside the Bet to Make Pet Insurance Finally Work
Plus, New Asian airline for pets, TelaVets names new CEO, a few acquisitions, some meaningful partnerships, and more...